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Richard von Kaufmann
Richard von Kaufmann

175 Followers

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Pinned

Customer Discovery Done Well

Conducting customer discovery discussions is an art that needs guidance and practice to deliver useful insights. — Food recipes with a detailed background of a dish are interesting. But when it comes to cooking, scrolling to the instructions is annoying. So I will immediately share the core questions you can use in customer discovery interviews. The Problem Interview Questions These will help you obtain concrete insights and avoid unhelpful (sometimes misleading)…

Startup

14 min read

Customer Discovery Done Well
Customer Discovery Done Well
Startup

14 min read


Pinned

Reducing overproduction in fashion

Ultra-fast fashion brands have developed techniques that could help avoid overproduction. This article explores how niche and sustainable brands can learn from them. — Fashion and apparel brands have been disposing of millions of dollars of unsold goods. Shoppers like variety but it’s hard to predict what items will be popular. So most global brands make a wide selection of mass-produced items in the knowledge that large amounts of unsold stock will be destroyed.

Pricing

8 min read

Reducing overproduction in fashion
Reducing overproduction in fashion
Pricing

8 min read


Mar 20

Can Digital Tools Help SME Fashion Brands Adopt More Sustainable Demand-driven Business Models?

Around 30% of new clothes and returned items remain unsold. This is a huge environmental and business challenge given that around 100 and 150 billion items are made annually. Making items that go unsold is wasteful and damaging to the environment. …

Demand Driven Fashion

8 min read

Can Digital Tools Help SME Fashion Brands Adopt More Sustainable Demand-driven Business Models?
Can Digital Tools Help SME Fashion Brands Adopt More Sustainable Demand-driven Business Models?
Demand Driven Fashion

8 min read


Mar 17

Do I need a technical co-founder? is not the right question

Startups are mostly innovation-led. Technology brings magnitudinal benefits (speed, cost reductions, efficacy, etc.). And in the digital domain the ability to break free of traditional business constraints (e.g. geography, human hours, material inputs, etc.). So technological innovation is fundamental to the startup game. The world’s most renowned accelerator Y Combinator…

Technical Cofounder

11 min read

Do I need a technical co-founder? is not the right question
Do I need a technical co-founder? is not the right question
Technical Cofounder

11 min read


Nov 11, 2022

101 on the Startup Journey

Increase chances of success: decrease the impact of failure. I have attended a number of world-class startup accelerators (including Kiuas (Finland) and Google for Startups). While there are commonalities there are also significant differences. For good measure, I also signed up for the Y Combinator open Summer School to compare…

Startup

21 min read

101 on the Startup Journey
101 on the Startup Journey
Startup

21 min read


Jan 25, 2021

Apple App Clips — what retailers need to know

App Clips are streamlined versions of iPhone apps that provide on-the-spot solutions. They are activated by scanning codes. — QR (Quick Response) codes have been around for 27 years. In Japan and China, they have been used on packaging and tickets for over ten years, and in recent times they have become ubiquitous for both online and physical mobile payments — mainly due to their use within the WeChat…

App Clips

5 min read

Apple App Clips — what retailers need to know
Apple App Clips — what retailers need to know
App Clips

5 min read


Apr 9, 2020

The Evolutionary Growth of Physical Retail

Retail Apocalypse Not Now — Despite a ten-year stream of brick-and-mortar “retail apocalypse” stories, and the recent devastating impact of Covid-19, it doesn’t take much investigation to see that, under the shadows of dying retail dinosaurs (both big and small), physical retail is inexorably evolving into a new breed of showroom-type stores that better unite…

Retail Technology

14 min read

The Evolutionary Growth of Physical Retail
The Evolutionary Growth of Physical Retail
Retail Technology

14 min read


Apr 5, 2019

The Store is Dead. Long Live the Store!

Store – ‘Place where goods are kept for sale’. This is a definition of the word store recorded in 1721, and this is still the general idea of what a store is. The old retail success metric of ‘sales per square metre’ is also still prevalent. …

Retail

4 min read

The Store is Dead / Long Live the Store!
The Store is Dead / Long Live the Store!
Retail

4 min read


Dec 2, 2018

Slush and other Finnish Startup Stories

A brief history of Finnish startup communities — [Updated: December 2019] At prep school, we were allowed a small bag of sweets each Sunday, and I would watch in bemusement as one boy enthusiastically gave away most of his sweets. …

Startup

34 min read

Slush and other Finnish Startup Stories
Slush and other Finnish Startup Stories
Startup

34 min read


Mar 19, 2018

Paralysing Perfection

Do good enough and perfection will follow; try for perfection and risk failing to be good enough. After graduating I took a teacher position at boarding school. I was put in a flat with another new teacher called Will Gould. …

Work

5 min read

Paralysing Perfection
Paralysing Perfection
Work

5 min read

Richard von Kaufmann

Richard von Kaufmann

175 Followers

I write about startup life, the fashion industry, and life strategies.

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