Reducing overproduction in fashion
Ultra-fast fashion brands have developed techniques that help avoid overproduction. This article explores how niche and sustainable brands can learn from them. — Fashion and apparel brands have been disposing of millions of dollars of unsold goods. Shoppers like variety but it’s hard to predict what items will be popular. So most global brands make a wide selection of mass-produced items in the knowledge that large amounts of unsold stock will be destroyed.