PinnedRichard von KaufmannCustomer Discovery Done WellConducting customer discovery discussions is an art that needs guidance and practice to deliver useful insights.15 min read·Feb 28, 2023----
Richard von KaufmannCan Digital Tools Help SME Fashion Brands Adopt More Sustainable Demand-driven Business Models?Around 30% of new clothes and returned items remain unsold. This is a huge environmental and business challenge given that around 100 and…8 min read·Mar 20, 2023----
Richard von KaufmannDo I need a technical co-founder? is not the right questionStartups are mostly innovation-led. Technology brings magnitudinal benefits (speed, cost reductions, efficacy, etc.). And in the digital…11 min read·Mar 17, 2023----
Richard von Kaufmann101 on the Startup JourneyIncrease chances of success: decrease the impact of failure.21 min read·Nov 11, 2022--1--1
Richard von KaufmannReducing overproduction in fashionUltra-fast fashion brands have developed techniques that could help avoid overproduction. This article explores how niche and sustainable…8 min read·Mar 23, 2022----
Richard von KaufmannApple App Clips — what retailers need to knowApp Clips are streamlined versions of iPhone apps that provide on-the-spot solutions. They are activated by scanning codes.5 min read·Jan 25, 2021----
Richard von KaufmannThe Evolutionary Growth of Physical RetailRetail Apocalypse Not Now14 min read·Apr 9, 2020----
Richard von KaufmannThe Store is Dead / Long Live the Store!A ‘place where goods are kept for sale’ is a definition of the word store first recorded in 1721, and this is still the general idea of…4 min read·Apr 5, 2019----
Richard von KaufmannSlush and other Finnish Startup StoriesA brief history of Finnish startup communities34 min read·Dec 2, 2018--3--3
Richard von KaufmannParalysing PerfectionDo good enough and perfection will follow; try for perfection and risk failing to be good enough.5 min read·Mar 19, 2018----